First Person: Saving the Tiger Brand

Accenture PLC became the first major sponsor to cut ties with Tiger Woods. Swiss watch maker Tag Heuer has said they will continue to work with him. PR consultant Peter Himler takes a look at what may be ahead for the world's top golfer.

Will Tiger's Sponsors Stay With Him?

Tiger Woods was in the news again Tuesday, as his mother-in-law was rushed to the hospital overnight. Will the continued coverage of golf's greatest player hurt his bottom line?

Cal Ripken's New Fields of Dreams

Hall of Famer Cal Ripken traded his old Baltimore Orioles' uniform for a business suit, as an owner of minor league baseball teams.

A Greener Playing Field

By Eliza Barclay

In sports, April was a big month, with major arenas that are home to professional basketball and ice hockey teams announcing the receipt of LEED certification, a third-party verification of their green building operations and performance.

The American Airlines Arena in Miami and Philips Arena in Atlanta joined the Washington Nationals Ballpark in Washington, DC and Detroit Lions Headquarters and Training Facility as professional sports facilities that have earned the label "green," according to the U.S. Green Building Council (USGBC), which developed LEED (leadership in energy and environmental design) standards. The arenas house baseball, football, basketball, and ice hockey teams.

Seven other university and private sports facilities, including tracks and gymnasiums, have earned LEED certification. And according to USGBC spokesman Marie Coleman, 139 sporting arenas have applied for LEED certification or are in the process of greening.

A Greener Playing Field....

Agency: Michael Vick Re-signs With Nike

Michael Vick is back with Nike more than two years after the company severed ties over the quarterback's involvement in a dogfighting ring.

Tennis Channel faces off with Cablevision for U.S. Open coverage

By Meg James

There's not much love in this tennis matchup.

For nearly two weeks, the Santa Monica-based Tennis Channel has been slamming Cablevision Systems Corp., the dominant cable operator in metropolitan New York, in an ad campaign that accuses it of "dropping the ball" by not carrying the channel. After four years of trying to win a spot in Cablevision's lineup, the channel was frustrated because a deal seemed out of reach on the eve of its first-ever coverage of the U.S. Open in New York, which begins Monday.

Tennis Channel faces off with Cablevision for U.S. Open coverage....

NBC, NFL Extend Deal For Two More Years

By John Eggerton -- Broadcasting & Cable

NBC and the NFL have extended their NFL rights deal for another two years.

That means that Sunday Night Football, unlike Monday Night Football, will remain on broadcast TV at least through 2013.

NBC, NFL Extend Deal For Two More Years....