Accenture PLC became the first major sponsor to cut ties with Tiger Woods. Swiss watch maker Tag Heuer has said they will continue to work with him. PR consultant Peter Himler takes a look at what may be ahead for the world's top golfer.
Monday, December 14, 2009
Tuesday, December 8, 2009
Will Tiger's Sponsors Stay With Him?
Tiger Woods was in the news again Tuesday, as his mother-in-law was rushed to the hospital overnight. Will the continued coverage of golf's greatest player hurt his bottom line?
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